A car seat is one of the first items you need when becoming a parent. It’s how you bring home your tiny human. At a special moment like this, you want to be as close to your baby as possible. Which happens to be one of the benefits of the Coral. We wanted to focus on this special moment. Because technical specs and innovations are cool, but it’s the emotional benefit that counts.

My role

Lead creative together with Ola Syse (art director).