The Lens, a horror movie for the Snapchat generation
By joining forces with New Ams productions we made a three-minute attention-grabbing horror film that blurred the lines between fiction and reality. The vertical horror film played out in real-time on Snapchat.
The Lens also had its own cinema trailer, digital out-of-home movie posters, and social campaign.
Lead creative together with Nicolas Dlugosch.