Be in your zone

Up until now, most sports campaigns tell us to get out of our comfort zones. They tell us to push ourselves, be better, be the best. As if there’s something wrong with being who you are.

Let’s celebrate people’s comfort zones as something to be proud of. What you are doing right now is already awesome! Whether you’re training for a marathon, or occasionally exercise at home, as long as you’re active in your own way, it’s all good. Be prideful, confident and comfortable by being in your zone. Zalando celebrates this. Because you’re free to be.

Role: Concept & Copy