Fanta - The Lens
Develop a scary Halloween campaign that gets every teen in the Netherlands to transform their world with Fanta’s Snapchat lenses.
Solution: 'The Lens’ a horror movie for the Snapchat generation
By joining forces with New Amsterdam productions we made a three-minute attention-grabbing horror film that blurred the lines between fiction and reality.
The three-minute movie, The Lens, also has its own Cinema trailer, digital out of home movie posters and social campaign – it is being released as five short Snapchat stories designed to tease the audience and drive them to watch the longer film.
If teens want to get their hands and faces on The Lens, they can do so by scanning a Fanta Can that is part of Halloween promotion.
Production: New Amsterdam Film Company
Role: Concept, Copy & Art Direction
*Animated movie poster