Karwei - InstaSketch

World's first Instagram (garden) style

advice service

During spring ’17, KARWEI went on a mission to turn boring home gardens into something spectacular.


With the #NoMoreBoringGardens campaign we 

convinced people that styling their garden isn’t as difficult and time-consuming as they think.

InstaSketch was part of this campaign and helped people to get personalised garden style advice.

How it worked

We prompted Karwei fans to upload a photo of their own tired old outdoor area to Instagram. Based on these uploads, we enlisted the creative power of a team of artists and stylists to create personalised style advice sketches and shopping lists - then posted it back to the user.

Check out the rest of the campaign!

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