Karwei - InstaSketch
World's first Instagram (garden) style
During spring ’17, KARWEI went on a mission to turn boring home gardens into something spectacular.
With the #NoMoreBoringGardens campaign we
convinced people that styling their garden isn’t as difficult and time-consuming as they think.
InstaSketch was part of this campaign and helped people to get personalised garden style advice.
How it worked
We prompted Karwei fans to upload a photo of their own tired old outdoor area to Instagram. Based on these uploads, we enlisted the creative power of a team of artists and stylists to create personalised style advice sketches and shopping lists - then posted it back to the user.
Check out the rest of the campaign!